BROCHURE Design
Client: Kelston House international
Ongoing Brochure Design & Creative Delivery
Turning complex furniture ranges into a clear, premium brand experience
Kelston House is known for its quality craftsmanship and diverse product collections; but presenting hundreds of products across multiple brochures required more than standard layouts. They needed each publication to clearly communicate their collections and capabilities while reflecting the premium nature of the brand.
HOAD partners with Kelston House as their dedicated brochure design team, providing consistent, structured, and visually compelling designs that make complex product ranges easy to navigate and reinforcing the brand’s craftsmanship and quality positioning.
The challenge
Kelston House needed to:
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Present complex product ranges clearly and consistently
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Reflect the premium quality of the brand in every brochure
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Ensure layouts could easily accommodate new collections and updates
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Maintain visual consistency across all printed materials
All while staying true to the brand’s tone: premium, refined, craftsmanship-focused, but approachable enough for trade partners, designers, and retail customers.
Our approach
Rather than treating each brochure as a one-off design task, HOAD approached Kelston House’s publications as an ongoing, cohesive program.
We worked closely with the Kelston House team to define:
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The key messaging for each collection
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How the brand should appear visually and verbally
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How to present complex product ranges clearly and engagingly
From there, we built a consistent system that carried across all brochures, templates, imagery, and layouts.
What HOAD delivered
We transformed Kelston House’s brochure programme into a cohesive brand system; strategically structured, carefully designed, and delivered end-to-end to support long-term consistency and growth.
Ongoing Brochure Design
We provide continuous design support for Kelston House, ensuring every brochure meets the brand’s high standards.
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Dedicated partnership for all publications
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Consistent approach across multiple collections
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End-to-end design from concept to final print
Flexible Templates
Templates are built to allow new collections and updates with minimal effort.
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Easy to swap in new products or imagery
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Maintains consistent layout and style
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Reduces design time for future editions
Structured Layouts
Each brochure is carefully organised to make complex product ranges easy to navigate.
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Clear visual hierarchy for products and collections
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Intuitive flow for trade and retail audiences
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Layouts that guide the reader naturally through content
Visual Hierarchy & Imagery
Strong visuals help communicate product details and highlight key collections.
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High-quality photography integrated with layouts
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Imagery and graphics that support clarity and engagement
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Guides the reader’s attention to important features
Brand Alignment
All materials reflect Kelston House’s premium craftsmanship and quality positioning.
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Typography, colours, and imagery aligned to brand guidelines
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Consistent visual and verbal tone across brochures
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Reinforces the brand’s reputation for quality and style
Consistent Premium Experience
Every brochure communicates professionalism and a premium brand experience.
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Clear, well-structured information for customers and partners
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Flexible yet polished designs for long-term use
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Strengthens Kelston House’s positioning in the market
The Result
Kelston House’s brochures are clear, professional, and engaging across every publication:
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Present complex product ranges in a way that’s easy to navigate
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Highlight key collections and craftsmanship at a glance
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Ensure partners and customers can quickly understand product offerings
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Make updates and new collections simple to incorporate
Most importantly, the brochures don’t just work once; they form a consistent, reusable system that supports ongoing publications and long-term brand consistency.
Client
Kelston House International
SERVICES
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Brochure Design
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Layout & Visual Hierarchy
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Brand Identity Support
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Ongoing Publication Management
SECTOR
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Furniture
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Interior Design
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B2B
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