NAPD EXPO 2025

Client: FoodVillage

Full Event Marketing & Creative Delivery

Turning a busy expo floor into a standout brand experience

NAPD is loud, busy, and packed with competitors — so Food Village needed more than a nice stand. They needed a brand moment that stopped people, sparked conversations, and turned passing footfall into real leads.

That’s where HOAD came in, in October 2025 for the third year in a row we helped to plan, design, and deliver Food Villages full NAPD Expo presence from strategy and creative concepts to physical materials, digital touchpoints, and on-the-ground execution.

The challenge

Food Village needed to:

  • Stand out in a crowd

  • Clearly communicate what makes their service different

  • Engage school decision-makers

  • Capture interest and follow up effectively after the event

All while staying true to the brand’s tone: modern, energetic, student-focused, but professional enough for principals, ETBs, and education stakeholders.

Our approach

Rather than treating the expo as a once-off design job, HOAD approached NAPD as a full campaign.

We worked closely with the Food Village team to define:

  • The key message for the event

  • How the brand should show up visually and verbally

  • What would genuinely engage attendees (not just look good)

From there, we built a cohesive system that carried across print, digital, signage, merchandise, and live engagement.

Get In touch

What HOAD delivered

We turned Food Village’s NAPD presence into a full brand moment: designed, printed, planned and delivered end-to-end.

Event Strategy & Messaging

We helped Food Village show up with a clear message and a confident presence at NAPD.

  • Clarified the core story Food Village wanted to communicate
  • Shaped messaging that spoke directly to school decision-makers
  • Kept every touchpoint consistent and aligned throughout the event
Stand Design & Large Format Print

We created bold, clean visuals that stood out instantly on a busy expo floor.

  • Designed pull-up banners, stand panels and key print visuals

  • Simplified messaging so it could be understood in seconds

  • Managed large-format print production to ensure quality and consistency

Branded Merchandise & Giveaways

We designed takeaway items people actually wanted to keep, not landfill freebies.

  • Created branded tote bags and supporting giveaway materials

  • Ensured all items felt useful, on-brand, and considered

  • Extended brand visibility beyond the stand and beyond the day

Interactive Engagement

We brought the stand to life with engagement pieces that encouraged real interaction.

  • Designed and delivered a customer gift bag concept for attendees

  • Added interactive elements that drove curiosity and conversations

  • Supported a digital-first approach to capture leads efficiently

Digital & Post Event Support

We kept momentum going after NAPD with branded follow-up content and assets.

  • Created digital visuals to support post-event communications

  • Ensured consistent branding across email and online touchpoints

  • Designed reusable assets for future events and campaigns

Project Management & Print Coordination

We managed the details behind the scenes so the team could focus on the event.

  • Co-ordinated timelines across multiple event deliverables

  • Managed artwork approvals and print readiness checks

  • Liaised with suppliers to keep everything on track and on spec

The Result

FoodVillages’ stand was busy, engaging and memorable throughout the event:

  • Stand out in a sea of school suppliers
  • Explain the Food Village model in seconds
  • Get principals and decision-makers to stop, chat, and remember
  • Make follow-up easier after the event

Most importantly, the event assets didn’t end at the NAPD event; they became a part of a reusable event toolkit for future conferences and exhibitions.

Client

FoodVillage

SERVICES

  • Event Design

  • Print Management

  • Digital Communications

  • Merchandise
  • Marketing Campaign

SECTOR

  • Education

  • School Meals

  • Food Services

  • B2B
Food Village Website

We’ve spent 15 years turning good ideas into great results and we’re just getting started.

Whether you need a full rebrand, a new website, or just someone to finally make sense of your marketing, you’ll find real people here who actually care about your results

Phone

0404 70171

Email

[email protected]

Follow