WEBSITE & BOOKING
Client: View Hair & Beauty
Full Website Design & Booking Integration
Making a first impression that keeps clients coming back
View Hair & Beauty had a loyal local following but no website. Before working with HOAD, clients could only book by calling the salon; fine for existing clients, but limiting for growth, brand presence, and convenience. They needed a website that reflected their style, professionalism, and personality, while making it easy for clients to find the booking link.
In early 2025, HOAD partnered with View Hair & Beauty to create their very first website, integrating a clear, prominent link to their existing booking system; from strategy and design to implementation and launch.
The challenge
View Hair & Beauty needed to:
- Establish a modern, professional, yet welcoming online presence
- Make it easy for clients to access the booking system without friction
- Showcase their work and services in a visually compelling way
- Attract new clients while retaining existing ones
All while keeping the brand authentic: stylish, approachable, and confident; a perfect reflection of their in-salon experience.
Our approach
We treated the website not just as a design task, but as a full brand experience. HOAD worked closely with the View Hair & Beauty team to:
-
Define the brand voice and visual identity online
-
Map the client journey from browsing services to accessing the booking system
-
Showcase their portfolio of hair and beauty work with high-impact visuals
From there, we built a fully responsive website that works seamlessly across devices and integrates a clear link to the existing booking system. The result: a platform that looks beautiful, feels effortless to use, and supports business growth by making client engagement straightforward.
What HOAD delivered
We reimagined New View Hair & Beauty’s website into a polished, high-performing digital presence: designed, built, optimised and launched end-to-end.
Website Strategy & Messaging
We helped New View Hair & Beauty define and express a clear, confident online presence that truly reflects the salon experience.
- Clarified the core brand message View Hair & Beauty wanted to communicate online
- Shaped the site’s narrative to speak directly to clients, both new and returning
- Ensured every page, section, and call-to-action worked together as one clear, welcoming story
Digital Assets & Marketing
We developed branded digital assets for New View Hair & Beauty to keep their marketing consistent, engaging, and easy to manage.
- Branded visuals for social media and email campaigns
- Templates and assets designed for reuse to maintain a consistent look and feel
- Support for client communications and promotions, helping grow bookings and engagement
Design & Visual Identity
We created a cohesive visual identity for New View Hair & Beauty that translates the in-salon experience into a modern, polished digital brand.
- Full website design reflecting the salon’s style: modern, professional, and approachable
- High-impact visuals and portfolio galleries to showcase hair and beauty work
- Consistent typography, colours, and imagery to build a strong online brand presence
Project Launch Plan
We oversaw the launch of New View Hair & Beauty’s website end-to-end, ensuring a seamless rollout that prioritised client experience and bookings.
- Managed timelines, content, imagery, and system setup to ensure a smooth launch
- Ensured the booking link and client journey were intuitive and easy to use
- Delivered a website that supports client engagement and makes booking straightforward
Booking Link Integration
We seamlessly connected New View Hair & Beauty’s website to their booking system, making appointment scheduling effortless and intuitive.
-
Provided a clear, prominent link from the website to the salon’s existing booking system
-
Made it effortless for clients to schedule appointments online without needing to call
-
Improved the client journey by connecting browsing the site directly to booking
Future-Proof & Scale
We built a flexible, scalable website for New View Hair & Beauty that adapts across devices and grows with the business.
- Flexible responsive layout that adapts across devices, accommodating new services, products, and campaigns
- Integrated responsive tools designed to support future marketing and growth initiatives
- A fully responsive system that scales with the business, ensuring accessibility and usability on all devices
The Result
View Hair & Beauty’s new digital presence now:
-
Stands out with a modern, stylish online identity
-
Communicates services and expertise clearly at a glance
-
Makes it easy for clients to access the booking system without friction
-
Retains existing clients while attracting new ones through polished, professional design
-
Provides a platform that can grow with the business, adding promotions, portfolio updates, and digital marketing assets over time
Most importantly, the website isn’t just functional; it reflects the personality and quality of View Hair & Beauty, turning every visit into a branded experience.
Client
View hair and beauty
SERVICES
- Website & Visual Design
- Content & Asset Management
- Online Marketing & Client Communications
- Portfolio & Visual Assets
- Promotions & Booking Growth Initiatives
SECTOR
- Hair
- Beauty
- Wellness
- Skincare
- Styling
- Retail
We’ve spent 15 years turning good ideas into great results and we’re just getting started.
Whether you need a full rebrand, a new website, or just someone to finally make sense of your marketing, you’ll find real people here who actually care about your results