FRESHTODAY WEBSITE

Client: Freshtoday School Meals

Website Redesign

Bringing Freshtoday’s online experience up to the standard of the service

Freshtoday is one of Ireland’s most established school meals providers, supporting hundreds of schools with fresh, nutritious meals every day.

But their old website wasn’t reflecting that level of quality. It relied heavily on static image graphics, outdated messaging, and references that no longer aligned with the modern Freshtoday brand.

HOAD partnered with Freshtoday to create a new website experience that feels bright, clear, trustworthy, and easy to use — for parents, schools, and administrators alike.

The challenge

Freshtoday needed a website that could:

Clearly communicate trust, nutrition, and compliance to parents and schools
Support multiple audiences (parents, schools, staff, partners) with clarity
Move away from static image-based pages to a scalable, editable system
Reflect Freshtoday’s national presence and operational scale
Remove outdated messaging while future-proofing the platform
Improve usability across mobile, tablet, and desktop

All while maintaining a warm, child-friendly tone that still felt professional, credible, and compliant.

Our approach

A full refresh, not just a redesign

Rather than simply “making it look nicer”, HOAD approached the new Freshtoday website as a full brand and communications upgrade.

We worked closely with the Freshtoday team to:

Simplify key messages and structure the site around real user needs
Create stronger page flow: clear headings, clear sections, clear actions
Develop a brighter, more modern visual system that still felt kid-friendly
Replace static image-heavy pages with flexible editable content
Make the website feel current, trustworthy, and scalable for the future

The result was a new platform designed to support growth, improve communication, and strengthen Freshtoday’s positioning as an industry-leading school meals provider.

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What HOAD delivered

We transformed Freshtoday’s website into a bright, clear, and trustworthy digital experience: designed, structured, written and launched end-to-end.

Website Strategy & Structure

We redesigned Freshtoday’s website structure to make information clear, accessible, and easy to navigate for parents, schools, and administrators.

Rebuilt the sitemap to improve navigation for parents and schools
Created clear pathways for menus, ordering, FAQs and contact
Improved user journey across mobile, tablet and desktop

Menu & Nutrition Presentation

We redesigned Freshtoday’s menu and nutrition displays to be clear, engaging, and trustworthy for parents and schools.

Improved the way menu and meal information is displayed
Highlighted key nutritional benefits in a more modern format
Helped build trust through clarity, balance and transparency

Fresh Visual Design

We crafted a clean, bright visual design for Freshtoday that feels modern, approachable, and consistently on-brand.

A cleaner, brighter look that reflects the Freshtoday tone
Modern layout design that feels playful but still professional
Stronger brand consistency across pages and regions

Lead Generation & CTAs

We optimised Freshtoday’s calls-to-action to guide parents, schools, and administrators toward the next step with clarity and confidence.

Improved the way menu and meal information is displayed
Highlighted key nutritional benefits in a more modern format
Helped build trust through clarity, balance and transparency

Content Refresh

We updated Freshtoday’s content to be clear, relevant, and engaging for parents, schools, and administrators.

Removed outdated wording and legacy information
Merchandise that felt useful, on brand, and considered – Not generic
Added stronger calls-to-action that guide people to the next step

Fully Responsive Design

We ensured Freshtoday’s website works seamlessly across all devices and screen sizes, making it easy for everyone to access menus, orders, and key information.

Fully responsive design for mobile, tablet, and desktop
Optimised accessibility features for readability and navigation
Improved overall user experience for parents, schools, and administrators

The Result

A website that finally matches the brand behind it

The new Freshtoday website delivered a much clearer, more modern online experience that supports both parents and schools.

Key improvements included:

A cleaner and more confident first impression
A website that works properly on mobile and modern screens
Clear information pathways for menus, ordering and support
A stronger foundation for future marketing campaigns and school rollouts
A more professional brand presence that reflects Freshtoday’s scale and credibility

Most importantly, Freshtoday now has a website that’s built to grow with the business, not hold it back.

Before: A website built from static flyers and legacy info
After: A modern platform built for parents, schools & growth

Client

Freshtoday

SERVICES

Website Design
Website Content Refresh
Brand & Visual Cleanup
UX Structure & Page Layout
Call-to-Action Optimisation

SECTOR

Education
School Meals
Food Services
B2C

Freshtoday Website

Thinking about updating a website that’s no longer doing your business justice?
Let’s talk about building something that works now — and still works as you grow.