ONLINE MARKETING PORTAL
Client: Freshtoday
Centralised Marketing & Stock Management System
Turning marketing operations into a controlled, scalable infrastructure
As multi-location organisations grow, managing print materials, uniforms, stationery, and branded assets becomes increasingly complex. Items run out without warning. Orders are duplicated. Old PDFs circulate internally. Brand consistency starts to slip.
Freshtoday needed more than a basic ordering page; they needed a structured system that would give them visibility, control, and flexibility across all marketing materials.
HOAD developed a secure, password-protected Online Marketing Portal designed to centralise print ordering, stock management, and digital asset access into one streamlined platform.
The challenge
Freshtoday needed to:
- Manage print materials, uniforms, and stationery across multiple locations
- See what marketing stock was currently available
- Know when key materials (e.g. brochures) required reordering
- Provide access to approved, up-to-date PDF artwork
- Maintain strict brand consistency across every site
- Reduce admin time and eliminate fragmented ordering processes
All while ensuring the system was secure and accessible only to authorised users.
Our approach
Rather than treating this as a simple website build, HOAD approached the project as a marketing operations system.
We worked closely with the Freshtoday team to structure:
- Clear product categories (print, uniforms, stationery)
- Live stock visibility
- Low-stock indicators and reorder logic
- Controlled access to downloadable brand assets
- User-level permissions for secure access
- The result is a fully centralised portal where authorised users can:
- Order physical marketing materials
- View what is currently in stock
- Identify when items are running low
- Download approved PDFs instantly
- Print certain materials locally when appropriate
The system balances flexibility with brand governance; empowering teams while maintaining full control.
What HOAD delivered
We delivered Freshtoday a secure, centralised Online Marketing Portal; designed, developed, optimised, and launched end-to-end to streamline marketing operations and stock management.
Secure Online Marketing Portal
We created a controlled, centralised marketing environment that gives teams clarity, access, and confidence; all within one secure system.
- Developed a password-protected portal accessible only to authorised users
- Centralised print, uniform, and stationery ordering into one structured platform
- Integrated live stock visibility to eliminate guesswork and over-ordering
Centralised Ordering System
We streamlined the ordering process into one structured, easy-to-manage workflow.
- Removed fragmented email-based ordering processes
- Standardised product categories for print, uniforms, and stationery
- Improved accountability and clarity across multiple locations
Live Stock Monitoring
We introduced real-time visibility across all marketing materials, turning stock management from reactive to proactive.
- Enabled teams to instantly see what is in stock and what is running low
- Added clear low-stock indicators to prevent unexpected shortages
- Reduced duplicate orders and emergency reprints through better visibility
Marketing Asset Control
We built a system that protects consistency while simplifying internal processes.
- Organised all materials into clear, manageable categories
- Ensured brand guidelines are upheld across every order and download
- Reduced administrative workload through automation and structure
Brand-Approved Digital Library
We centralised all approved artwork into one controlled, accessible library.
- Provided instant access to up-to-date, brand-safe PDF files
- Eliminated outdated or incorrectly edited materials from circulation
- Allowed certain materials to be printed locally without compromising brand integrity
Scalable Growth Infrastructure
We designed the platform to evolve alongside the organisation.
- Enabled new users and locations to be added seamlessly
- Allowed new products and materials to be integrated without disruption
- Created a long-term marketing operations framework, not just a short-term solution
The Result
Freshtoday’s marketing operations shifted from reactive to proactive.
- Stock visibility removed guesswork.
- Duplicate and emergency print runs were reduced.
- Only approved, up-to-date artwork is accessible.
- Brand consistency is maintained across every location.
- Administrative workload decreased significantly.
Most importantly, the portal created a long-term marketing infrastructure; one that supports growth, protects brand standards, and gives full operational clarity.
Client
Freshtoday
SERVICES
- Portal Strategy & Development
- Marketing Operations Systems
- Stock & Asset Management Integration
- Secure Access & Permissions
- Ongoing Technical Support
SECTOR
- Food Service
- Multi-Location Operations
- B2B
- National Organisation
We’ve spent 15 years turning good ideas into great results and we’re just getting started.
Whether you need a full rebrand, a new website, or just someone to finally make sense of your marketing, you’ll find real people here who actually care about your results